Boring Stories
Teardowns
A close read of one piece of a brand's public work, ending in three fixes their own team could run on Monday. Ninety seconds. Nobody asked for these, and there's no pitch at the end.
The reads
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TerraCycle — the homepage
terracycle.com · 18 August 2026
The hero shows the trash, not the place.
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Summer Fridays — the homepage
summerfridays.com · 18 August 2026
The founders aren't on the page.
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Sakara Life — the homepage
sakara.com · 18 August 2026
The page has no headline.
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RIEDEL Communications — the homepage
riedel.net · 18 August 2026
The page has no headline.
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Maiden Home — the homepage
maidenhome.com · 18 August 2026
The page never says a sentence.
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Learning Resources — the homepage
learningresources.com · 18 August 2026
What a machine gets is 781 bytes.
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Kitsch — the homepage
mykitsch.com · 18 August 2026
The H1 is a title tag.
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HUF — the homepage
hufworldwide.com · 18 August 2026
The collab gets the same banner as the bottoms.
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Ernie Ball Music Man — the homepage
ernieball.com · 18 August 2026
The hero is six pages fighting.
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Brown & Crouppen — the homepage
brownandcrouppen.com · 18 August 2026
The H1 belongs to the whole category.
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OLIPOP — the homepage
drinkolipop.com · 10 August 2026
The buy button has no price on it.
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Graza — the homepage
graza.co · 10 August 2026
The better headline is already on the page.
Every fix is anchored to a place you can go look at right now. That's the rule. If a claim here can't be checked in the time it takes to open the page, it shouldn't have been written.
Want one of these on your own work? Ask. There's no call attached to it.
Jason Portillo
Boring Stories · boringstories.io